TikTok Content Creation Contest “CLEAN ASH – GREEN TẾT – SHARING GOOD INTENTIONS” in Response to the Kitchen God Day 2026 Campaign

In response to the campaign “Kitchen God Day 2026 – Action for the Kitchen Gods Tradition,” Keep Vietnam Clean has launched the TikTok Content Creation Contest “Clean Ash – Green Tết – Kind Wishes.” The contest aims to provide an opportunity for young people passionate about content creation to raise their voices and spread meaningful messages about preserving traditional customs while welcoming a greener, cleaner, and more beautiful Tết across Vietnam.

Contest period: From 12:00 on December 1, 2025 to 23:59 on January 19, 2026.

Why “CLEAN ASH – GREEN TẾT – SHARING GOOD INTENTIONS”?

Based on observations and statistics collected over nine years of implementing the Kitchen God Day campaign, Keep Vietnam Clean has identified a significant environmental challenge related to the Vietnamese custom of burning votive paper during festivals and Tết. Traditionally, people in Hanoi in particular, and across Vietnam in general, release carp into rivers, ponds, and lakes with the belief that the fish will transform into dragons to carry the Kitchen Gods to heaven, bringing prosperity and good fortune to families.

However, during this ritual, many people unintentionally release plastic bags, offerings, or ashes from burned votive paper into waterways. Furthermore, the burning of votive paper emits thousands of tons of fine particulate matter PM2.5 and dioxins—pollutants that seriously affect air quality and human health (Khezri, Bahareh & Chan, Ya & Tiong, Diane & Webster, Richard 2015).

In response to this reality, within the framework of the 10th Kitchen God Day campaign, Keep Vietnam Clean has organized for the first time the TikTok Content Creation Contest “CLEAN ASH – GREEN TẾT – SHARING GOOD INTENTIONS”. The contest seeks to inspire creativity and reflection among young people through the question:
“Can actions meant to bring peace and blessings truly benefit our families if they unintentionally harm the environment?”

About the TikTok Content Creation Contest “CLEAN ASH – GREEN TẾT – SHARING GOOD INTENTIONS”

1. Contest Theme

Participants are invited to explore the impacts of votive paper ash or the habit of excessive burning on the surrounding environment (water, air, soil) and human health. Entries should be presented as short videos or photo carousels, conveying perspectives in a positive, creative, and inspiring manner.
Reference materials on the impacts of votive ash are provided in the attached PDF.

2. Eligibility

  • Citizens living and working in Vietnam, aged 13 and above
  • Participants may join individually or in groups (no limit on the number of members)

Contest Results

During the submission period, the contest received 26 entries from participants across the country. The majority were young people aged 15–26, particularly those aged 22 and 23. Contestants from Hanoi accounted for 51.7%, followed by Ho Chi Minh City with 24.1% and Hai Phong with 10.3%. Participants from other provinces such as Binh Duong, Hai Duong, and Da Nang also contributed to the competition.

Regarding format, over 80% of submissions were short videos featuring diverse themes and creative ideas. Photo carousel entries were also visually impressive and delivered positive messages promoting green lifestyles. Many works reached wide audiences and received strong engagement, contributing to raising public awareness about responsible spiritual and cultural practices today.

Based on evaluations from the Jury Panel and audience engagement, 07 outstanding entries were awarded:

02 Second Prizes

  • Cash: 2,000,000 VND/prize
  • In-kind: 01 gift set from Enzyco valued at 480,000 VND
    Awarded to:
  • “Faith from the Heart – Environment from Action” by Ecoteam
  • “Have You Ever Been Sent by Ghosts to Buy Offerings?” by Nguyen Van Hoang Minh

03 Third Prizes

  • Cash: 1,000,000 VND/prize
  • In-kind: 01 gift set from Enzyco valued at 345,000 VND
    Awarded to:
  • “Give Clean Ash – Welcome Green Tết” by Hoang Thi Huong Giang
  • “Clean Ash – Green Tết – Kind Wishes: For the Deceased, for the Living, and for a Better Future” by Truong Van Huu Luan
  • “Burn Less – Greener Tết” by Nguyen Cong Thanh

02 Consolation Prizes

  • Cash: 500,000 VND/prize
  • In-kind: Enzyco multi-purpose bio cleaner 475ml + Enzyco bio laundry liquid for underwear 465ml
    Awarded to:
  • “Message from 2036” by Teen Vì Tết Xanh Team
  • “Is a Green Tết Difficult?” by Phan Gia Linh

01 Most Favorite Prize

  • Cash: 1,500,000 VND
  • In-kind: Enzyco gift set valued at 425,000 VND
    Awarded to:
  • Entry by Nguyen Ngoc Khanh Vy

Sponsors & Communication Ambassadors

The journey to spread the meaningful message of the contest “Clean Ash – Green Tết – Kind Wishes” and the Kitchen God Day 2026 campaign would not have been complete without the support of partners and individuals who share the vision of sustainable development.

Keep Vietnam Clean would like to express sincere gratitude to:

  • Media Patron: YBOX.VN
  • Silver Sponsor: Asian Trails
  • Bronze Sponsors: Pacific Environment Vietnam (PEVN), Hanoi Toronto School (HTS), Enzyco, Wide Eyed Tours & Travel, Kapiti College
  • Accompanying Sponsors: EXO Travel, British International School Hanoi (BIS), Acacia International Pre-school

We also extend our heartfelt thanks to Mr. Nguyen Quoc Hoang Kha for serving as Jury Member and Communication Ambassador, and to Ms. Sui Da Vegetarian as Communication Ambassador of the TikTok Content Creation Contest “Clean Ash – Green Tết – Kind Wishes” under the Kitchen God Day 2026 campaign.

The support from our partners is not only a valuable resource for organizing the contest but also a strong motivation for us to bring the message of a civilized and peaceful Tết closer to the community.

More information here

#KeepVietnamClean #KitchenGodDay2026 #TroSachTetXanhTraoYLanh #environment #trovangma