Our Story · Est. 2016

A cleaner Vietnam,
written one
chapter at a time.

Keep Vietnam Clean is a social enterprise with a mission to facilitate and inspire sustainable living practices and environmental health throughout Vietnam. Read our story below or watch our video to discover the story of Keep Vietnam Clean.

Read our story
Keep Vietnam Clean — where it all began
Hanoi · 2016

Where it all began

The Journey

From a single canal to a national movement.

Every chapter has been written by volunteers, partners and friends who believed change was possible. Here is how it unfolded.

  1. A movement is started Chapter 01
    2016

    A movement is started

    In May 2016 James Kendall (an American English teacher) and a dozen of his friends cleaned a garbage-choked canal in Vietnam’s capital city, Hanoi. With this first event, a movement was started - and "Keep Hanoi Clean" was born.

  2. Keeping Hanoi...Clean! Chapter 02
    2016-2018

    Keeping Hanoi...Clean!

    The early days of Keep Hanoi Clean were filled with regular weekend community cleanups throughout the core districts of Hanoi.

  3. The movement grows Chapter 03
    2016-2018

    The movement grows

    The numbers of volunteers quickly grew from hundreds to thousands. Keep Hanoi Clean was also able to develop partnerships with local businesses, social organizations, and local government offices.

  4. Reuse, recycle, raise funds! Chapter 04
    2018

    Reuse, recycle, raise funds!

    In 2018 we held our first garage sale to help fund our clean-up activities. Local businesses donated clothing rails, supporters donated clothes, and our dedicated volunteers worked hard to offer local residents the best second-hand bargains.

  5. A registered social enterprise Chapter 05
    2018

    A registered social enterprise

    In 2018 Keep Hanoi Clean became a registered Vietnamese social enterprise to enable our work to have a deeper, broader, and more sustainable impact.

  6. The Green Gem Shop opens Chapter 06
    2019

    The Green Gem Shop opens

    After the success of our garage sales, in 2016 we opened the Green Gem Shop! The Green Gem Shop is a thrift store in Hanoi which helps local people to shop sustainably - from clothing and liquid refills, to fashion accessories and books. Proceeds from the shop continue to support our work to this day.

  7. Expanding our operations Chapter 07
    2021

    Expanding our operations

    In 2021 Keep Hanoi Clean took another big step forward: we identified and implemented five individual program areas designed to tackle the diverse, interconnected, and growing environmental challenges facing Hanoi.

  8. The start of a long-term sustainable impact Chapter 08
    2021

    The start of a long-term sustainable impact

    Throughout 2021 and beyond we began taking on new projects within these five program areas: City Beautification, Education, Research & Policy, Clean & Green Climate, and Green Lifestyles.

  9. Keep Vietnam Clean Chapter 09
    2022

    Keep Vietnam Clean

    In 2022 we changed our name to "Keep Vietnam Clean" to better reflect the nationwide impact of our work.

  10. 7th Anniversary Chapter 10
    2023

    7th Anniversary

    In May 2023 we celebrated our 7th Birthday with members, donors and friends. With the continued support of businesses, organizations and individuals, there's so much more we can and will achieve!

We started with a canal, a dozen friends, and a stubborn belief that small acts, repeated together, can change a country.
James Kendall
Founder · 2016
Join us!

The next chapter needs you.

Volunteer, donate, partner or simply spread the word. Every action shapes the Vietnam we will leave behind.