KITCHEN GOD DAY CAMPAIGN
Starting in 2017, Kitchen God Day (KGD) campaign is KVC’s annual flagship initiative, which is organized during the week of Kitchen God Festival aiming to promote social and behavior change towards sustainable consumption habits and practices during Tet Holiday through creative communication and community engagement.
In 2026, the KGD campaign was implemented to raising public awareness about the negative impacts of joss-paper-burnt ash, and plastic waste to human and environmental health; research to find solutions to effectively process joss-paper-burnt ash and wet plastic bags.
Project Outcomes
- Collected 16,122 kg of waste and attracted 1,080 volunteers.
- Organized 5 art competitions and 2 widespread art exhibitions.
- Trained over 500 residents on sustainable ritual practices during the Tet holiday.
- A research about the impact of the ash and burning joss paper, and effective process of ash and wet plastic.
Project Information
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Project Period
November - January/ February
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Location
Bo De Pagoda, Bo De Ward, Hanoi; Ghenh Temple, Bo De Ward, Hanoi; Alley 2 Phu Vien, Bo De Ward, Hanoi; Ngoc Lam Ferry Terminal, Bo De Ward, Hanoi; Area 7, Thuy Loi Village, Hanoi
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Donor
Pacific Environment Vietnam, Asian Trails, British International School Hanoi (BIS), Hanoi Toronto School (HTS); ENZYCO; Wide Eyed Tours & Travel; Kapiti College, Acacia Hanoi; EXO Travel
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Partners
Ho Chi Minh Communist Youth Union of Bo De Ward; Youth Union of Vietnam Airlines Corporation; German Embassy Hanoi; and InterContinental Hanoi Landmark72
Moments from the field
Small action – A greener Vietnam
All contributions — big or small — are the motivation that helps us continue to protect Vietnam's environment for future generations.
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