On 16 January 2026, Keep Vietnam Clean hosted the KVC Benefit Reception — Embrace Green Journey — at Diamond Westlake Suites, as part of the Kitchen God Day 2026 campaign. The evening raised funds for the season’s environmental work and reaffirmed a commitment now approaching its tenth year.
What this article covers
- What the reception raised and where it goes
- Nearly a decade of Keep Vietnam Clean, in numbers
- Sponsors and strategic partners
- What followed the reception
What the KVC Benefit Reception raised
To mobilise resources for the season ahead, the KVC Benefit Reception centred on a silent auction with 40 long-standing partners and sponsors, many of whom have accompanied the organisation for close to a decade.
The evening raised 30,930,003 VND, allocated to:
- Cleanup activities in Bo De Ward under the Kitchen God Day 2026 campaign
- A tree-planting initiative in Thuy Loi Village
- Ongoing community-based environmental awareness programmes
Beyond the fundraising, the KVC Benefit Reception worked as a networking platform for partners committed to sustainable development, environmental responsibility and corporate social responsibility in Vietnam.
Nearly a decade of community and environmental engagement
During the KVC Benefit Reception, Ms. Bui Ngoc Diep, Director of Keep Vietnam Clean, walked guests through the organisation’s journey. It began as a volunteer group running cleanups in Hanoi, gradually expanded in scale, professionalised its operations, and formally became a social enterprise in 2016 — a legal form that commits the organisation to reinvesting its surplus into its social mission rather than distributing it.
Beyond cleanups, KVC has built long-term initiatives: Clean Up, Green Up Our Cities, promoting tree planting in residential areas, schools and surrounding communities; and Kitchen God Day, the annual campaign on sustainable ritual practice, focused on reducing plastic bags and incense ash entering rivers and lakes during Lunar New Year.
The cumulative figures after nearly ten years:
- 6,000+ volunteers in the network
- 116 environmental activities organised
- Nearly 333 tonnes of waste collected and sorted across multiple localities
Averaged out, that is close to 2.9 tonnes recovered per activity — a useful benchmark when planning what any single event can realistically achieve, and the foundation the next decade of projects builds on.
Sponsors and partners of the KVC Benefit Reception
The KVC Benefit Reception was made possible by the sponsors of the Kitchen God Day 2026 campaign.
- Silver Sponsor: Asian Trails
- Bronze Sponsors: Pacific Environment, Hanoi Toronto School, Enzyco, Wide Eyes Pupils, Kapiti College
- Supporting Sponsors: Acacia International Pre-school, BIS, EXO Travel Vietnam
The silent auction received contributions from hospitality partners including Hilton Garden Inn Hanoi, Emeralda Ninh Binh Resort & Spa, Emeralda Resort Tam Coc, InterContinental Hanoi Landmark72 and Diamond Westlake Suites.
Brand partners included Chula, Meo Tom Handmade, Song Cai Distillery, Bio LAK Vietnam, Aquatics Hub Hanoi, Unrolled. Upcycled & Unique, and Green Gem Shop. Diamond Westlake Suites served as venue sponsor and provided catering and hospitality.
Every sponsoring organisation shares a commitment to sustainable development, community values and the preservation of Vietnamese cultural heritage. That partnership is what allows Kitchen God Day to keep widening its reach.
What followed the reception
Unlike a gala where the money disappears into general funds, everything raised at the KVC Benefit Reception went directly into the two activities that followed, both documented in full below.
24–25 January 2026 — sustainable Tet training on the impacts of burning votive paper, which ultimately reached 209 participants from local mass organisations. Full report: Practicing a Sustainable Tet.
8–10 February 2026 — the riverbank cleanup across five locations in Bo De Ward and Thuy Loi Village, which gathered nearly 2 tonnes of waste with 120 volunteers. Full report: Riverbank cleanup results.
Complete campaign figures are in the Kitchen God Day 2026 summary report.
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